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Upon the signing of a Franchise Agreement a specialist Project Team is
assigned to the Franchisee for the setting up (pre-opening) period and to
provide on-going (post-opening and continuing) support thereafter. The
following are the main considerations involved:
Market Research
- The Project Team will assist the Franchisee in carrying out a market study
to ascertain what educational facilities are required in the Franchisee’s
allotted territory to help decide what type of provision should be offered:
- Nursery, Kindergarten 1 and Kindergarten 2 (Pre-school), or
- Pre-school and Junior School, or
- Junior through Senior School
- Teacher Training
- Trainer Training
- The Franchisee will consult with the Project Team as to the optimal
location for the Montessori school, considering the population profile, ease of
access, security and all other relevant factors.
Government Requirements
The Project Team will assist in the preparation of application documentation
for submission to appropriate Government authorities for school registration.
Site Selection
- The Project Team will assist, if requested, in negotiating the terms of
purchase or lease of suitable premises.
- If the Franchisee already owns a suitable property, the Project Team will
advise on the necessary alterations and refurbishment.
Marketing and Advertising Support
- The Project Team will prepare a pre opening marketing campaign and design
the requisite publicity materials, including newspaper and magazine
advertisements, brochures and flyers for distribution in the community.
- National on-going PR and advertising leading to brand name recognition by
the target market is a fundamental part of the Franchise package and a major
contributor to Franchisee success.
Franchisee Training—Initial and Continuing
There are three phases in Franchisee training:
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Phase 1
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Initial Training
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prior to opening
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Phase 2
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Pre-Opening Training
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two weeks prior to the school opening and two
weeks after opening
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Phase 3
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Post-Opening and Continuing Training
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Phase 1 Initial Training
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Structure
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- The training period will be 20 days 5 5
hours per day=100 hours
- The Franchisee is given lectures for 3 hours per day, the first hour being
devoted to the Operations Manual. The remaining two hours per day are spent
observing different aspects of the business, e.g. the children’s
classrooms, the administration procedures in the Head of Department’s
Office, i.e. Kindergarten (KG), Primary, Secondary or International
Baccalaureate, or the Accounts Department.
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Trainer
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The person in charge of the Initial Training is experienced
in all aspects of the business. The training is conducted in the presence of
the Field Supervisor who will be responsible for the supervision of the
Franchisee’s operations.
The Initial Trainer is familiar with:
- the philosophy and mission of the company
- school management principles and practice
- Montessori classroom principles and practice
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Place of
Training
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The initial training takes place at the Modern Montessori
School in Amman, Jordan, or on franchisee premises.
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Phase 2 Pre-Opening Training (two weeks prior to the school opening and
two weeks after the opening, total of four weeks)
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Structure
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- The training period is 20 days 5 5 hours
per day=100 hours
- The Field Supervisor will work alongside the Franchisee in the setting up
of the school, making sure the Montessori environment is in place, helping with
promotional talks to parents, working with the teachers to see that the
classrooms are ready
- Once the school opens the Field Supervisor will observe in the classrooms
and give advice to the Franchisee and the teachers on how to improve their
performance.
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Field
Supervisor
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The person in charge of the Phase 2 training is the Field
Supervisor appointed to the Franchise.
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Place of
Training
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The Franchisee’s School
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Phase 3 Post-Opening and Continuing Training
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Structure
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- First year—bi-annual meetings with Franchisees
5 days per week 5 5 hours per day=25
hours.
- Second year onwards—annual meetings with other Franchisees.
Franchisees can request seminars on subjects of specific interest in their
situation.
- The Franchisees will be given lectures in current issues in education
- The Franchisees will be given the opportunity to discuss issues relating to
their own setting and will be given advice to solve their problems. This may
include staffing, equipment, management, relationships with parents.
- The Franchisees will be able to exchange and share information with other
Franchisees in their area.
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Place of
Training
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Modern Montessori School in Amman, Jordan, with the Field
Supervisors present.
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Comprehensive Operations Manual
An Operations Manual is provided. This is a substantial, all-inclusive
reference and guide, covering all aspects of ownership, policy, operations and
procedures of a Montessori school:
- Financial plan and timetable
- Pre-opening obligations and procedures
- The Montessori curriculum
- School policies and procedures
- School office operation and property maintenance
- School equipment, computer systems, inventory and supplies
- Administration
- Personnel
- Communications, public relations and advertising
- Protection of trademarks and trade secrets
- Preparation of reports for ICME
- Guidelines for transfer of a franchise
- Crisis management
On-going support for the Franchisee
The Franchisor’s commitment and assistance is ensured at the launching
of the school by the presence of a dedicated Field Supervisor to support the
Franchisee, and to…
- Act as a consultant in all aspects of the business
- Provide management guidance and relevant experience
- Arrange for additional staff training as and when necessary
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